Last Updated: 04/20/2026
This Privacy Notice (“Notice”) applies to consumers who use, as applicable, the websites, online services, or other services (collectively, the “Services”) of Alliance Entertainment, and its subsidiaries and affiliates (collectively, “AENT”, “we”, “us”, or “our”).
By using, accessing or registering with the Services, you acknowledge this Privacy Notice and agree to our Terms of Use.
For the purposes of this Privacy Notice, "Personal Information" means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you. Personal Information does not include information that is publicly available (unless otherwise provided by law), or information that is de-identified, or aggregated so that it does not allow an individual to be identified directly or indirectly.
The Personal Information that we may collect includes, but is not limited to:
We may obtain your Personal Information from the following sources:
We may collect or purchase Personal Information from third parties including data brokers and lead generators for our marketing purposes, in compliance with applicable law. This Personal Information may include, but is not limited to, individual names, email and postal addresses, and telephone numbers.
We use Personal Information for the purposes described in this Notice. Specifically, we use your Personal Information for:
Our Services, including any phone or website chatbot functionality, may use experimental technology, including generative artificial intelligence (collectively, “AI Services”), and may sometimes provide inaccurate content. Any information provided to our AI Services may be used to continuously train the AI Services. Do not provide sensitive Personal Information or confidential or proprietary information when using the AI Services.
Some technologies used on our Services allow us and our service providers to monitor and analyze how visitors use our Services to better understand user behavior and improve our Services. When you interact with us online, information related to your behavior may be collected by us and our service providers. You can manage your preferences regarding these technologies through our cookie preference center.
We may disclose your Personal Information in the following circumstances:
We and our vendors may use a variety of tracking technologies, including cookies, beacons, and pixels that collect certain information when you interact with the Services. Depending on your device and browser settings, these tracking technologies may collect your IP address, device identifiers, user preferences, approximate geolocation, the pages you click on, and the website you visited immediately beforehand. Additionally, these technologies may collect details about how you interact with the Services. You can manage your preferences regarding cookies and tracking technologies through our cookie preference center.
We may use these technologies for various purposes, including to provide functionality to the Services, help us route traffic between servers, understand how the Services are performing, how visitors use the Services, improve features and content on the Services, and for advertising purposes. We may combine certain information collected through tracking technologies with other information we obtain about you, which may include information we obtain from our vendors. We or other parties may collect Personal Information about your online activities over time when you use the Services.
Technologies we use may include, but are not limited to:
Google Analytics. You can learn more about how Google Analytics collects and processes data at “How Google uses information from sites or apps that use our services” and in the Google Privacy Policy. Information about Google Analytics’ current opt-outs for web is available here.
In some cases, we may integrate the analytics services we use with certain advertising services that are also made available by our analytics providers. For example, we integrate Google Analytics with the following Google advertising features:
Certain advertising tracking technology vendors may participate in the Digital Advertising Alliance (“DAA”) AdChoices Program and may display an Advertising Option Icon for Interest-based Ads that links to an opt-out tool which allows you to exercise certain choices regarding targeting. You can learn more about the DAA AdChoices Program at http://www.youradchoices.com/ and its opt-out program for mobile apps at http://www.aboutads.info/appchoices. Please be aware that, even if you are able to opt-out of certain kinds of interest-based ads, you may continue to receive non-targeted ads.
You may be able to adjust your browser settings to remove or reject cookies. Some browsers may have a “Do Not Track” setting. Please note that the Services are not designed to respond to “Do Not Track” settings.
We are not responsible for the effectiveness of, or compliance with, external-parties' opt-out options or programs or the accuracy of their statements regarding their programs.
We may operate sweepstakes, contests, raffles, and similar promotions (each, a “promotion”), including promotions that are jointly sponsored or offered by other parties. Participating in a promotion may require submitting Personal Information. If you choose to participate in a promotion, your Personal Information may be disclosed to the parties as described in the terms applicable to that promotion.
This Privacy Notice only pertains to the Services. Other websites and portals, such as those to which the Services links may have their own privacy policies. We encourage you to read the privacy policies and terms of use of the websites and portals that you visit through links placed on the Services as well as those for websites that provide links to the Services. You should contact these websites directly if you have any questions about their use of your Personal Information. We are not responsible for any use of your Personal Information or any other type of your information when you use such third party sites and services.
You have certain choices over your Personal Information.
Our Services are not intended for children under 18. If we learn that we have received information directly from a child who is under the age of 18, we will delete the information in accordance with applicable law.
This section supplements the information contained in the Notice above and applies to residents in California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia.
In connection with the Services, we may collect the following categories of Personal Information. Unless otherwise noted, this section also describes our practices for the past twelve (12) months. For further information on the sources of this collection, please see the How We Obtain Personal Information section above. For further information on the categories of recipients to whom we have disclosed your Personal Information, please see the Disclosure of Personal Information section above.
| Category | Purposes for Collection, Use, and Disclosure |
|---|---|
| Identifiers, such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, and email address. |
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| Personal Information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)), such as name, address, telephone number, and financial information. Some Personal Information included in this category may overlap with other categories. |
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| Commercial information, such as records of personal property, products or Services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
|
| Internet or other similar activity, such as browsing history, search history, information on a consumer's interaction with a website, application, or advertisement. |
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| Geolocation data, inferred from your IP address. |
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| Sensory data, such as audio or similar information. |
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| Professional or employment-related information, such as job title. |
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| Inferences drawn from other Personal Information, such as preferences and behavior. |
|
We may also use the above categories of Personal Information for the following purposes:
We keep your Personal Information for as long as is necessary for the purposes described in this Notice, which generally means holding your Personal Information for as long as one of the following apply:
Where Personal Information is used for more than one purpose, we will retain it until the purpose with the latest period expires. For more information about our retention policies, please contact us using the contact details below.
We may sell or share identifiers, commercial information, internet or other electronic network activity, geolocation data, and identifiers to our advertising and marketing partners, data analytics providers, and social networks for our cross-context behavioral advertising and targeted advertising.
Residents in the United States, including California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia, may have certain data privacy rights. Subject to certain limitations, you have the following rights:
You have the right to confirm whether we are processing your Personal Information and to access the Personal Information we have collected about you.
California residents specifically have the right to know:
If you are an Oregon or Minnesota resident, you have the right to receive a list of the specific third parties to whom we have disclosed Personal Information. If you are a Delaware resident, you have the right to request a list of the categories of third parties with whom we have disclosed your Personal Information. If you are a Maryland resident, you have the right to request a list of the categories of third parties with whom we have disclosed Personal Information.
You have the right to request that we delete your Personal Information, subject to certain exceptions.
You have the right to request that we correct any of your Personal Information that we collected from you and retained, subject to certain exceptions.
You have the right to direct us not to sell or share your Personal Information for cross-context behavioral advertising or targeted advertising. We do not knowingly sell or share the Personal Information of consumers under 18 years of age.
In order to opt-out of cookie based sales or sharing for cross-context behavioral advertising or targeted advertising, click the “Do Not Sell or Share My Personal Information” link in the footer of the website. You may also exercise your right to opt-out of cookie based sales, sharing, and targeted advertising via an opt-out preference signal, such as the Global Privacy Control. If you choose to use the Global Privacy Control (GPC) browser signal you will need to turn it on for each browser you use. To opt-out of our non-cookie based sales, sharing, and targeted advertising, please visit our online privacy rights request form.
If we decline to act on your request, you may appeal our decision.
We do not use automated decision making technology or profile in a manner that would result in legally or similarly significant effects and as such do not offer a profiling opt-out right or a right to access or opt out of use of automated decision making technology.
We will not discriminate or retaliate against you for exercising any of your privacy rights.
You may exercise your rights by using one of the following options:
Depending on your state of residency, you may have the right to designate an authorized agent to make certain privacy rights requests on your behalf. Use the authorized agent request form.
Rhode Island residents can receive the most updated list of third parties to whom we sell Personal Information.
California's “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Services that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. If you are a California resident, you may opt-out of our disclosures to third parties for their direct marketing purposes by submitting a request to opt-out via our webform.
This section applies to the Personal Information of residents of Canada and supplements the other sections of this Privacy Notice.
You have the following rights with respect to your Personal Information, subject to limited exceptions set out in such laws:
To make a request in relation to the above rights, please follow the instructions under “Contact Us” below.
We are based in the United States, and some of our affiliates and external third-party service providers are based outside of Quebec and/or Canada, including in the United States. The processing of your Personal Information will therefore involve a transfer of information outside of Quebec and/or Canada. Organizations based outside of Canada may not be subject to privacy laws that provide you with the same rights and protections as in Canada. As a result, when your Personal Information is used or stored in a jurisdiction other than where you are residing, it may be subject to the law of this foreign jurisdiction, including any law permitting or requiring disclosure of the information to the government, government agencies, courts and law enforcement in that jurisdiction.
We implement the following measures to protect your Personal Information, including:
We keep your Personal Information for as long as is necessary for the purposes described in this Notice, which generally means holding your Personal Information for as long as one of the following apply:
Where Personal Information is used for more than one purpose, we will retain it until the purpose with the latest period expires. For more information about our retention policies, please contact us using the contact details below.
We use commercially reasonable efforts to ensure that Personal Information is secure and to protect against its loss, misuses, and alteration. Although we follow reasonable procedures to safeguard Personal Information, transmission via the internet is not completely secure and we cannot guarantee the security of your Personal Information online. We restrict access to Personal Information to those service providers, employees, contractors and agents of AENT who need to access Personal Information for the purposes specified above. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination, if they fail to meet these obligations.
You acknowledge that the Personal Information you provide to us may be transferred and stored in the United States, regardless of your country of domicile. Please be aware that the data protection laws and regulations that apply to your Personal Information transferred to the United States or other countries may be different from the laws in your country of residence.
We may, at our sole discretion, revise this Privacy Notice at any time in a manner consistent with applicable laws and regulations. When we revise this Privacy Notice, we will incorporate the revisions into this policy and will revise the “last updated” date at the top of this web page. If we make material changes to this Privacy Notice, we will provide notice or obtain consent regarding such changes, as may be required by law. We recommend that you review those changes in order to remain informed about how we use your Personal Information.
If you have any questions, complaints, or comments regarding this Privacy Notice or our privacy practices, please email us at: privacy.email@aent.com.